Thriving digital businesses have proven all these years that organic search engine traffic is undoubtedly the game-changer. You could only imagine how many qualified leads you would get out of the 3.5 billion total Google searches a day on average, as sourced from Internet Live Stats. Additionally, according to Similar Web’s latest report, Google had a total of 80 billion visits in February. Almost 95% of those website visits came directly from organic Google searches. This means that the majority of these web pages only used Search Engine Optimization or SEO to gain visitors to their website. The effectiveness of SEO as shown above is the main reason why modern businesses adapt to outsourcing SEO services.
What is SEO?
SEO stands for “Search Engine Optimization.” It’s a process in which you optimize your website so that it gets noticed on search engines. SEO strategy involves optimizing your website in a way that doesn’t just get traffic from search engines but also makes visitors want to stay on your website. The goal of SEO techniques is to get people to your website, and then make them want to keep coming back.
Search engine optimization is a marketing strategy used to increase the number of visitors to a website by affecting the website’s ranking in search engines. SEO can be done “organically” through natural search engine results or it can be achieved by “black hat” techniques such as buying links or using software to generate lots of “backlinks” to the website. However, these black hat techniques are short-lived and will get your website banned by the search engine.
The SEO Services to Outsource
To give you an overview, here’s a list of the outsourced SEO tasks that well-optimized websites use:
Content Creation
The search engine becomes more familiar with your website when you regularly share valuable content from there. Even if you have the right SEO requirements such as keywords and backlinks, they become useless when you’re also inactive.
Of course, every content on your web pages such as blogs and directories should also be SEO ready.
Keyword Research
This is a tricky strategy and will also take so much of your time, which is why outsourcing is always an option. For starters, you will need to find a key phrase that even the biggest names of your industry are also using for a particular topic. You can also use keyword research tools to your advantage.
Internal, External, and Inbound Link Creation
Internal links are links to your other website pages that you add to your content. These are links to pages that carry the same domain name as your current website. You can attach your blog hyperlinks to some of their related keyphrases.
Using external links will also improve your SEO. The more you attach external links to websites with high domain authority, the more recognition you get from the search engine. You add value to your content when you source reliable websites. This means that your content is well-researched which also makes it reliable.
Lastly, inbound links are links to your website that are featured in another website of a different domain name. The use of your website link in another website’s content is also called backlinking. You can do this by guest blogging, or negotiating with the other content creators. You can also take advantage of backlinking when you have other brands on another website domain. When another website domain sources your website, this improves your domain authority score. The higher the authority, the more likely you appear on the first page of the search engine.
On-page Optimization
On-page optimization means optimizing your website page with SEO practices such as the following:
- Use of the main keyphrase on title and subtitles
- The right density of main keyphrase and keywords
- Images with SEO alt texts
- SEO meta title
- Internal and external links on anchor texts
Google Ads
Although paid google ads do not directly affect your SEO score, you get instant traffic from them. Pay-per-click for example is a search engine marketing technique that may make your page appear on the first page of google search results.
This improves your domain authority score when used in an effective marketing funnel.
Technical SEO
Last but not least on this list is technical SEO. This involves SSL, sitemaps, and maintaining fast hosting. The mobile compatibility of your website should also be worked on. The purpose of these technical SEO practices is to make google algorithms understand your website more. Outsource an experienced webmaster that can rank up your website to the search engine’s first page.
Things to Consider When Outsourcing SEO Service
Now that you already have a better grasp of what SEO is, it will no longer be hard for you to proceed to this section. Here are the critical considerations you shouldn’t skip when outsourcing SEO services.
Digital Marketing Strategy
Although SEO is undeniably one of the most effective marketing strategies today, you can still maximize this leverage by involving it in your digital sales and marketing funnel. Why settle for a thousand visits if you can make it tens of thousands?
In this case, it’s a give-and-take for your other digital marketing strategies and SEO campaign. Well-done optimization brings organic traffic, and more traffic means more qualified leads and an audience on your email list. In exchange, your list becomes your regular audience for every content you make. This will make your domain authority score even higher, making you continuously appear on the first page of the search engine results.
Your SEO Specialist
With the SEO practices above, choose which SEO experts you would like to outsource first. A webmaster and an SEO content writer would be a good start for an SEO team.
SEO Costs
Prepare a budget. This helps a lot when choosing an SEO package, specialist, and offshore BPO partner.
Your Business Process Outsourcing Partner
Lastly, make a shortlist of the best offshore BPO contact centers you could think of. These are the communicative ones, experienced in the SEO field, and can meet your budget. For best results, check these well-vetted BPO service providers from an excellent outsourcing marketplace.
To wrap things up, outsourcing SEO services becomes worthwhile when you know how it works, and how you can make it work for you. SEO can be costly when you apply all its techniques to your digital marketing. This is because it promises long-term brand awareness and recognition, unlike paid marketing services. However, despite its costs, you still spend less from outsourcing SEO services offshore, compared to hiring from an onshore SEO agency. On top of that, you can also use SEO to its extent in creating an audience and generating qualified leads.
