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5 Tips to Generating More Leads

Generating leads and converting them into paying customers is a key factor in any business’s success.

You want your business to succeed, right? Of course, you do! So how can you generate more leads and convert them into paying customers? It’s no secret that seeking prospective consumers is not always easy. For one, you must incorporate specific strategies to market your brand effectively and appeal to your chosen demographic. 

Moreover, your customers’ needs evolve, so you must constantly modify your strategy to suit your customers’ expectations. As a result, you can’t afford to pin one’s hope on outdated and inefficient tactics as a business owner. Instead, it would be best if you have proven and solid techniques to draw those all-important leads in an increasingly competitive business market and digital world. 

But how exactly can you do that?  With some effort and clever approaches, you can start generating more leads than ever before. Here are five tips that should help get you started for more chances of higher conversions! 

Reach Your Target Audience

One must note that targeting isn’t just an essential part of marketing. It is, in fact, marketing. Without targeting, it would be pretty challenging to advertise and sell products. You wouldn’t be able to develop marketing copy and product features that appeal to specific groups of people, and everything would be boring and mass-marketed. 

What is a Target Audience?

A target audience is a specific group of customers who are the ideal recipients of your message. And based on different variables, businesses can target their consumers, such as:

  • Demographics: age, gender, location, education, income level, etc.
  • Psychographics:  attitudes, beliefs, lifestyle, reasons for buying, etc.
  • Behavioural variables: website visit data, product usage, etc.

Suppose you want to ensure that your marketing message is landing correctly with the people presumed to be your consumers, craft the message you wish to appeal to specific groups and want to define those consumers across your business clearly. In that case, audience targeting is the very gist of it. By doing so, your ultimate goal to increase the likelihood that those groups will respond to your message and avail your products and services to generate sales leads will result in success. 

On the other hand, you might also want to avoid running the risk of turning them off by not making your targeting too obvious or explicit and making them feel like it is really for someone else. And that’s why you also need a solid basic process on how to do audience targeting along the way. Here are some helpful reminders:

  1. Gather research and use credible data to understand the preferences of your target audience
  2. Clearly define your target audience in line with its different variables
  3. Apply it to your business
  4. Close the loop by measuring the results 

Develop Targeted Marketing Campaigns

You must develop targeted marketing campaigns to generate more leads in line with your target audience. A marketing campaign will not bear profitable results if your audience is not attracted to your products or services. Hence, it is salient to determine whom you are targeting in the campaign because generating leads without converting them into customers will not be lucrative. 

Leverage on Inbound Marketing Techniques

What is Inbound Marketing?

Inbound marketing allows you to grow your business by attracting ideal customers through optimized, high-quality content that resonates with your desired audience, such as addressing consumer needs and pain points tailored towards the specific stages of the buyer’s journey. It also generates brand awareness to bring the customers to your brand and build long-lasting relationships with them. It is a method that may take less time and helps you save money usually spent on marketing costs. 

Inbound Marketing comprises four primary stages: attract, convert, close, and delight.

1. Attract – This is the first stage of inbound marketing, and it is all about finding and captivating your target audience. In this phase, there is a desire to draw in individuals who have the potential to become your customers. They are called buyer personas that lie at the centre of your inbound marketing efforts. 

Attracting your buyer personas behoves a robust inbound marketing strategy that starts with quality content creation. Thus, your content must not only draw your personas in but also compel them to shift to the next level of your conversion process.

These are some helpful things you can incorporate into your business to attract your buyer personas.

  • Try blogging
  • Use keywords
  • Be active on social media
  • Optimize your webpages

2. Convert – After attracting your buyer personas to your brand, the next stage is converting them into qualified leads. And for it to become successful, it requires continuous lead nurturing. In addition, you will need to collect the contact information of your site visitors, as contact information is valuable to inbound marketing. 

There are some key tools that you can do to make the exchange of information effective:

  • Landing pages with sign-up forms
  • Effective Calls-to-Action (CTAs)
  • Incentivizing signing up for your newsletter
  • Contact tracking 

3. Close – Sometimes, converting a persona isn’t as direct and linear as offering a sign-up form and hoping they join your community. That’s when this stage in inbound marketing comes in. One of the various ways you can make the closing stage happen is through automation. For instance, automated emails will alert users of their abandoned carts and return to your shop to finish their purchase.

Moreover, your leads’ closing stage is about turning them into happy and satisfied customers. This stage’s goal is consumer-focused, so the process is typically a joint sales and marketing effort. By the end of this phase, your buyer personas or leads should be ready to buy to become fully “sales-qualified”. 

Here are some tactics that will help guide your leads into becoming customers:

  • Marketing Automation
  • Email
  • Lead Scoring
  • Closed-Loop Reporting

4. Delight – The final stage of inbound marketing is called delight, wherein you reward your customers for buying from you in this phase. Delighting your customers can further take your business to more excellent opportunities–not only with your existing clients but also with those with whom they share their positive experiences. That’s why you must also remember that once they make a purchase, you should never abandon them. You have to establish brand loyalty, to keep the sales full tank. 

Here are some ways to show your customers that you still value them.

  • Sending a “thank you” message
  • Offering discounts
  • Personalized follow-up emails
  • Constant interaction and engagement on social media 
  • Survey and feedback forms if you want to receive helpful comments and gain insight to fix potential problems ahead of the time

Different Inbound Marketing Techniques

Blogging – A blog mainly falls in the “attract” realm of inbound marketing and is placed at the very top of its funnel. As such, it is vital because it is where you lure website visitors to showcase relevant information based on what they are searching for. A business that blogs on a regular basis creates new content for visitors to find them. And since most of these visitors are likely to be strangers that might never hear of you before, the content that your company creates must be useful and relevant to them. Producing more blogs also leads to more opportunities to convert prospects into sales. 

Search Engine Optimization (SEO) –  SEO plays a crucial role in making your inbound marketing successful. Your business needs to gear up and optimize everything you publish online, like blogs, to help your customers find your content via search.  In fact, according to GrowthBadger data, Google has 8x more traffic than all social media networks combined.

Social Media – The different platforms like Facebook, Instagram, LinkedIn, and Twitter allow you to construct different types of content like long-form posts, videos, audio chats, and live videos to help people familiarize themselves with your products, services, and the employees of your business. 

You can also utilize social media to promote educational content and blog posts from your website to your stories, reels, direct messages and updates. Doing so will help you drive traffic and new leads from social media. 

Furthermore, creating a space for your brand on each of the top social media platforms increases your brand’s visibility in front of new audiences.

Influencer Marketing –  This technique is one of the biggest buzzwords of digital marketing today. Since an avalanche of influencers is popping up left and right, most businesses are keeping up with this hype and trend by using their influence and power to reach a larger audience. 

Influencer Marketing - businesses are keeping up with this hype and trend by using their influence and power to reach a larger audience. 

In general, influencer marketing can be costly, especially if you partner with some of the industry’s biggest names. But with the existence of “micro-influencers”, you can save costs but still get better results than using only one big influencer. It is because even though their reach isn’t as impressive as the big ones and has fewer followers, their smaller audience allows their followers to become more targeted and engaged. 

Rendering an Option to Subscribe to Content

With a subscribe or sign-up form on each page of your blog, you can send them special updates.

This is one of the methods you need to integrate into your business to increase revenue. This is even more needed if you run a blog for your business! By giving them special updates, you can quickly get the names and email addresses of the individuals that visit your site. On top of that, you can also position a sign-up form on every single page of your blog. Now everyone who comes to your website will subscribe to the blog. 

Use Videos to Provide In-Depth Information to Viewers Who Are Visual

You’ve definitely seen how it’s hard to go anywhere online without various video footage invading your sightlines. Video marketing has been on the rise for some time now, and if you aren’t using videos to generate leads, well, here are the top reasons why you should: 

  1. YouTube is the second most widely used search engine on the internet.
  2. 90% of marketers agree that video is the best way to repurpose b2b content to generate a b2b lead. 
  3. Most audiences, especially visual learners, digest video formats easily. And to create a well-done video, you must turn your existing content into a thoroughly informative and persuasive approach, the words used must be in lay-man turns for easy understanding, and it must overall be highly creative and entertaining.

To summarize, here are five tips for generating more leads for your business:

  1. Reach Your Target Audience
  2. Develop Targeted Marketing Campaigns
  3. Leverage on Inbound Marketing Techniques
  4. Rendering an option to Subscribe to Content
  5. Produce In-Depth YouTube Videos That Appeal to a Visual Audience

Conclusion

There are various lead generation ideas that you can leverage, and it is vital to take full advantage of them. Set your lead generation goals from the start and establish a plan for how you can achieve them – make sure that it is rightfully targeted, use effective inbound marketing methods, and make it visual and interactive. It will help you cast a wider net and catch more leads for your business to succeed!  And for more chances of better-qualified leads, outsource to an excellent marketplace like The Lead Enquiry. Contact us today.

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