As more and more people use social media every day, it has also become a crucial part of every marketing strategy businesses use. By getting a social media manager, you will have someone responsible for making sure that your social media sites stay alive, active, and running smoothly. Every social media manager is different. This is why you will have to set a job description. As experts in social media marketing, they would know how to work with each platform to market their client’s brand. You’ll need someone adept at social media since the right social media management will bring more leads and customers into your business. With that said, this blog will give you tips on what to look for when hiring a social media manager.
What is a Social Media Manager?
A social media manager is the person in charge of managing the social media accounts of a company. His main objective is to develop the brand and promote it to a wider audience. An excellent social media manager can drive traffic to your business website and online store. He is also proactive in finding the right customers for you. Overall, an effective social media manager would have all the skills and work attitude to establish the success of your company digitally.
What to Look for When Hiring a Social Media Manager for Your Brand
If you really think about it, the skill requirements of a social media marketing manager are really not that different from that of any other marketing professional. There are just some minor key differences in these careers. For example, a social media manager should know how to write captivating social media posts. This is because the best way to attract people’s attention is to have content that is useful, fun, and unique. To give you more ideas, below are the most important social media skills you should look for in a social media manager.
Committed
It is crucial to ensure that your social media manager will take responsibility for your brand’s social media presence full-time. This is to fully optimize your social media channels and to make sure that you get the best results out of your marketing efforts. When you know your social media manager is passionate about growing your brand and has a strong sense of responsibility, it would also not take long for you to achieve your ROI.
To know if your candidate can be fully committed to your brand, ask him if he has other current responsibilities in another company. Know what other projects may be consuming their time. Another useful tip to know if he’s right for the job is to vet him and see the social media pages he had worked on previously.
Insightful
What software does he use to track engagement reports? How much content does he produce on a weekly basis? Does he have insights and experiences on Facebook or LinkedIn advertising? Can he keep up with the latest Instagram or Tiktok trends? Let your potential social media manager discuss what he does to create an effective social media presence for the brands.
He must also be knowledgeable about digital marketing because it covers a variety of marketing strategies. These include social media marketing, email marketing, inbound marketing, and SEO, among many other types. Having more knowledge about email marketing, content marketing, and SEO will help you set better goals for your social media campaigns. Digital marketing, over the years, has proven to be more effective than traditional methods of marketing. When your social media campaigns are on the right track, you will also see favorable results in no time.
It is essential to make sure that your social media manager is adept in everything that he needs to do for the role. Here are the duties and responsibilities that this role would need to take:
- Plot and schedule daily content
- Proactively engage with the audience
- Reply to inquiries
- Develop strategies to optimize reach
- Communicate consistently with the marketing team for alignment
- Maintaining the brand’s values and tone in content and interactions with customers and inquirers
Resourceful
One of the most critical steps in social media marketing is to find the right market for your services or products. It’s not enough to just build something and be done with it. You also need to know where to find people who are interested in it. Thus, finding tools that will help the brand’s growth and leveraging them should also be part of your social media manager’s expertise.
Has Excellent Communication Skills
If a team member does not have excellent communication skills, the team will suffer. The team may have a hard time communicating with each other and the client. When everyone is struggling to stay in sync, the result will be ugly.
As a social media manager, he will need to collaborate with graphic designers, copywriters, the customer service team, and sales assistants to achieve common goals and keep everyone productive. Therefore, he should be able to relay what he wants from each and everyone clearly and consistently.
Creative
Social media managers are some of the most in-demand people in the world. They keep everyone connected. Famous companies, politicians, activists, and artists hire them as in charge of posting and designing social media profiles to strengthen their brand. Therefore, when finding a social media manager, your candidate must be able to start from scratch in creating an effective social media presence for your brand. Like a jack of all trades, he should know a little bit about everything. His insights about content creation, graphic design, branding, and customer service are crucial.
Conclusion
You may be doing a lot of marketing yourself and without getting any in return for a while now. Hiring or outsourcing a social media manager is the wisest thing to do this time because the right one will bring you more qualified leads and increase your audience. If you are an entrepreneur working on your own, or a business executive being challenged in ROI, there are several things you will need to consider. Your social media presence and marketing performance are some of the most vital ones. You can start by referring to the skills of a social media manager you need to look for when hiring one—as mentioned above.
