In the modern world, businesses need to be flexible to stay ahead of the curve. This means that they may need to change and adapt to the new world’s digital transformation. Companies that are not good at adapting to change are often left behind.
Just like Nokia, its lack of technical competence influenced its fall. As stated by Medium, the market value of Nokia crashed by 90% in just six years after the birth of its competitor Apple iPhone. When Nokia was acquired by Microsoft in 2013, it became an eye-opener that a business does not need to be new to have a digital transformation. Every business can have a digital strategy to enhance its reputation and improve its marketing efforts.
What is Digital Transformation?
Digital transformation is the evolution of business through digital means. This means that all business needs are met through digital platforms. Digital strategies are easily controlled and are less risky than having physical operations. These strategies may range from in-house production to using platforms like Facebook and Twitter. The knowledge of digital technologies is widening daily and is becoming more sophisticated.
How Businesses Transform Digitally
Digital transformation is the change in the process, business model, and culture as the business adapts to new technology. It is an overarching term that refers to a business strategy in which companies are investing in new technologies to drive growth, and they are also changing their business models to accommodate the desired results and keep up with the times.
Customer Access
As digital technology changed consumer habits over time, customers have also become digitally conscious. The advent of the Internet of Things and mobile devices has also changed the way businesses interact with their customers. Now, companies can store data online that is accessible anywhere. This makes it easier for customers to access information and eliminates the need to contact employees. In addition, companies can customize the content they serve to make the user experience more personalized and meaningful.
Social Media Platforms
In this tech-savvy era, you can use social media platforms such as Facebook and Instagram to your advantage. These platforms have features that allow you to create saved replies for your business inquiries. This automation reduces customers’ waiting time and improves their overall customer experience.
Youtube, on the other hand, allows you to let your consumers enjoy visual content that will help them understand your products and services more. With it having more than 2 billion users worldwide as per Statista, it becomes a conducive space to market your business.
Automated Emails
Automated emails are also used by brands for brand awareness and higher sales. Marketing through email makes your messages more personalized and enticing to the customers.
To utilize these digital transformations effectively, form a team of highly-skilled social media managers, email marketing specialists, and copywriters. You can always get the best among them in an excellent outsourcing marketplace like The Lead Enquiry.
Business Operations
Digital transformation in business operations means converting existing analog systems and information into digital ones. As a result, it involves integrating new technologies into existing business processes. These digital ways let the HR and finance departments take a step forward from their manual processes such as automating payroll. Business operations become paperless with digital processes.
A business will also not thrive without security, and this brilliant transformation contributes to this aspect. Effective and competent IT leaders will allow you to store crucial data while making them secure. The global change lately has given businesses the idea to offer remote and hybrid work setup to their employees. Digital transformation with the help of IT experts has contributed to this success.
Workforce Happiness and Productivity
Digital transformation means taking steps to increase employee engagement and unite the workforce. It also allows for conversations and collaboration between employees across departments and locations. Fortunately, with careful planning and implementation, you can expect your employees to benefit from this.
Moreover, if you want to tap into your e-commerce opportunities, investing in a website and having an online store would be crucial to the productivity and happiness of your employees. Aside from getting more sales because of the rise of e-commerce, you will have paperless work. Woocommerce for WordPress allows you to set up an online store that automatically creates order invoices for you. Your employees will not have to take orders manually as this is prone to mistakes and liabilities, and verified purchases can go straight to production and fulfillment. Digital adaptation includes employees also having access to files from anywhere, as long as they have a web connection.
This type of workplace environment will be constantly changing and employees must be flexible and adaptable to these challenges.
Company Culture
This shared vision of embracing a digital transformation will build an innovative company culture, making the company’s purpose come first before profits. Companies that lead with agility and adaptability are more likely to survive. Creating this environment of growth and learning will support the adoption of new ideas and processes. However, it will be difficult to get everyone on board with the changes. Therefore, it is essential to include all employees in the digital transformation process.
Leadership
Effective communication tools such as Skype, Slack, and Microsoft Teams provide an effortless and more efficient way to communicate with the entire workforce. Your employees become more productive and engaged when there is also a visible engagement from their senior management. Moreover, they also get regular access to information from you.
The most important factor in success is the willingness to take risks. If you can encourage your employees to experiment and fail in adapting to these transformations, they will have more motivation to pursue the vision. When leading digital transformation efforts, be sure to create shared values and a compelling vision to sell it to your employees. By starting with the “why” of the transformation, you will ensure that your employees are on board and excited about the possibilities.
Implementation of Digital Transformation
You will need the right IT specialists for the smooth implementation of digital transformation. These experts will understand your business goals and will set up the right software, domains, and web pages for the success of your business. You will also need to get an effective HR team that can lead your people into adopting this new technology.
Here are some examples of digital technology you can integrate into your business:
1. Websites
A website can serve a multitude of purposes from establishing credibility to strengthening brand and customer relations. Moreover, it helps you inform a larger audience of your capabilities. A website can also be a great tool for word-of-mouth marketing by posting positive testimonials from your customers.
2. Digital Banking and Finances
Digital banking offers conveniences that traditional banks can’t. Your customers would want their orders to be processed whenever and wherever, and digital banks allow 24/7 online transfers. People are also switching to this because of its extra security features such as biometric authentication to log in. If you’re not yet into mobile banking, you’re missing out.
One of the most appealing advantages of digital banking is that it allows you to keep tabs on your finances anytime. Unlike traditional banking, it also saves you time and money, as you don’t have to travel to the bank and wait in line. Furthermore, you can complete transactions on your phone and do all your account management from the comfort of your home.
3. Blogs
Blogs can help generate traffic for weeks or months, depending on the type of content. For example, if your blog is about local dining, it can provide information about restaurants that locals frequent, or the restaurant that you are marketing. These people might be interested in trying out the restaurant, which would increase the chances of making a sale. If they like the restaurant, they might also use the information provided in the blog to make the purchase. This way, they will see your blog as a trustworthy source and return to your business.
You need a digital marketing specialist that will help you boost every content you have, from your blogs to your social media posts.
4. Self-Scan Machines
Self-scan machines are self-serve devices that perform most operations at one time. The consumer scans an item and is then asked to place it in a bag. The machine links each item to a computer system. The machine can access the data for every product by scanning a UPC on each item, with its product code that contains information such as price and weight, all necessary for an automated cashier desk.
The best example for a store that applied high technology like this is the Amazon supermarkets.
5. Robotics
The field of robotics is expanding quickly. Researchers are developing new ways to make and design robots and developing alternative methods to carry out human activities. Some research is almost entirely academic. There is also a lot of research focused on the future of human labor. For example, the future of nursing will include robots that can perform manual tasks. If you can leverage your tasks to a robotic and you see a feasible return on investment then it’s worth pursuing.
The Most Effective Way to Adapt to Digital Transformation
Entrepreneurs are always on a quest for success and being updated with the digital transformation is undeniably great for the business. However, hiring a website expert in your country may not be the solution for now budget-wise. The smartest way to timely bring digital transformation into your company is by sending out work to experts who already have all the integral resources. When you outsource, there are tons of benefits to reap later on.
4 Reasons Why Successful Businesses Outsource
To dive further, here are the main reasons why successful businesses, especially those of small to medium enterprises, continue to outsource their workforce.
You Can Focus On Your Core Business Aspects While Transforming Digitally
When you outsource tasks that are done every day and consume a lot of daily hours, you will master the art of leveraging. Successful leaders spend money to save time, and those who are opting for failure usually spend more of their time to save money. With great power comes great core business aspects in your hands such as strategizing, studying new technologies, guiding those who are on top of your organizational chart, and observing your competitors. You can do these core business aspects when you have plenty of time in your clock and you hold it properly.
It Reduces Business Costs While Adapting to Digital Transformation
BPO saves you money because you will not have to worry about hiring and training employees or upgrading technology. You can leave the work to your outsourcing partner as they already have set up their advanced technology with their teams of vetted and trusted experts for your business needs.
You Get Effortless Access to Expensive Digital Resources
Software used for employee onboarding and training, customer service, data management, and website building are costly and need to be updated from time to time. Working with reliable outsourcing companies will be a wise investment because they will continuously adapt to innovations to satisfy their clients’ needs.
It Allows You to Improve Risk Management
Getting the right quality assurance expert from a trusted third-party partner will not only save you the costs of getting one. It will also save you from the possible liabilities you may face out of the poor quality of products and services that may slip through.
Finding the Right BPO Partner For Your Digital Transformation
The right BPO partner can help you reduce costs, increase efficiency, and focus on core business operations. To select the right partner, you should clearly understand your business needs and objectives. Having a road map will help you identify the best fit for your needs. Once you’ve outlined these parameters, you can begin the search process. If you are into developing software and apps, get an outsourcing partner that has a team of talented web and software developers. It is also highly advantageous if your BPO partner offers many services that can support your future expansions.
Conclusion
Now that you have an excellent understanding of digital transformation, you already have better light on what to look out for when choosing a BPO partner. Achieve the right workforce that will make your business updated with digital transformation. Choose a flexible partner that can handle change, and knows how to motivate its employees.
Contact The Lead Enquiry to get your ideal outsourcing partner now!
