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Why Outsourcing Digital Marketers Is Important in 2023

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In today's digital world, businesses, especially start-ups, need to stay ahead of the curve in order to succeed.

As the digital marketing landscape constantly evolves rapidly in today’s modern world of digitisation and digitalisation, businesses, especially startups and SMEs, must remain competitive and up-to-date to thrive. After all, this trend will only become more critical than ever as the demand for online marketing will constantly grow in the coming decades of the future of work. 

In today’s modern world of digitisation and digitalisation, businesses, especially startups and SMEs, must remain competitive and up-to-date to thrive.

Now, while some companies may choose to manage all these activities in-house, the increasing competition in the market makes it necessary for businesses to build a solid online presence to reach out to more potential consumers as quickly as possible. However, doing it in-house can limit your opportunities due to a need for more innovative resources. At the same time, hiring additional employees can be costly, considering the expenses for hiring, training, salary, benefits, and infrastructure. 

Seeking the help of a business process outsourcing (BPO) company to offshore digital marketers is a great way to ensure that companies can save money while still having access to the latest marketing strategies and technologies in 2023. In addition, businesses can gain an edge over their competitors by working with a diverse pool of experienced professionals with specialised knowledge, enhancing operational efficiency, getting the ability to focus on core business areas, and a lot more. Fortunately, an excellent outsourcing marketplace, like The Lead Enquiry, can make your search for a credible outsourcing partner much easier because our vetted BPO partners are already quality tested. 

Keep reading our blog as we point out why outsourcing digital marketers is vital in 2023. And before that, we will also tackle the crucial details you need to know about digital marketing.

 Let’s dive in!

Defining Digital Marketing

Digital Marketing is any electronic devices-enabled marketing that marketing specialists use to convey promotional messaging and measure its impact through your company’s consumer journey. 

In practice, digital marketing refers to marketing campaigns on a phone, tablet, computer, or other devices. It can take many forms, including search engine marketing, display ads, online video, social media posts, and paid social ads. Digital marketing is also typically compared to “traditional marketing”, such as direct mail, billboards, and magazine ads. And, oddly, radio and television are part of traditional marketing.

Digital Marketers: Who are they?

Generally, a digital marketer uses various digital channels to create leads and develop brand awareness. Digital channels include:

  • Search engines, including Google and Bing
  • Email marketing
  • Company websites
  • Blogs
  • Online display ads
  • Social media networks such as Instagram, Facebook, and YouTube 
  • Mobile apps like TikTok and WhatsApp

More than this, a digital marketer must be able to implement measurable analytics to determine weaknesses and seek ways to enhance performance across these channels. You can concentrate on one aspect of a corporation’s digital strategy in this role or be responsible for all.

The Significance Of Digital Marketing

Digital marketing has become increasingly significant for businesses as the world becomes more dependable on technology. With so many people using the internet and social media to connect with one another, it makes sense that companies would want to leverage these channels to reach their target audience. 

But why is digital marketing essential? Let’s take a closer look. 

Digital marketing allows companies to reach a wider audience than ever before. Traditional forms of advertising, such as print ads or TV ads, can be costly and may not always be effective in reaching your desired demographic. With digital marketing, you can target specific groups based on demographics, interests, behaviour and location, which leads to better results for less money. Moreover, it allows for real-time analysis of campaigns. This means that you can track metrics such as website traffic, impressions and conversions in real-time.

What is Outsourcing in Digital Marketing?

Outsourcing in digital marketing refers to the practice of employing a BPO service provider composed of expert digital marketers to manage specific marketing tasks for your company.

This approach enables businesses to concentrate on core business operations and delegate marketing responsibilities to a specialised and dedicated team. By offshoring, corporations can take advantage of cost savings while still having access to state-of-the-art technologies and expertise in the digital marketing industry, improved quality, and increased efficiency.

5 Areas of Digital Marketing to Outsource

Offshoring digital marketing activities can be complex, but it can significantly benefit your company if you do it correctly. Here are five areas to consider outsourcing when working with a BPO vendor:

Marketing Strategy

Each effective digital marketing campaign starts with a robust marketing strategy. To generate a comprehensive marketing strategy that supports the objectives and goals of your company, it’s best to combine your business knowledge with a BPO company that specialises in professional expertise in marketing. This approach renders you with the best of both worlds. For instance, you will be current on the latest marketing best practices, and the BPO provider can tailor the strategy to your unique and specific enterprise. 

Marketing Budget

A digital marketing BPO firm can help you handle your marketing budget more efficiently by pinpointing wastage and better implementation of tracking and attribution. As a result, you can allocate your resources more effectively and create informed decisions on where to invest your marketing revenue.

Marketing Campaign

Making and launching various digital campaigns could be time-consuming and waste your valuable internal resources. After all, digital ad platforms are constantly changing, so your in-house team should align with the current updates of all these developments. 

Offshoring saves time and resources, enabling you to focus on checking the quality of your ad copies and creatives to ensure they are one with your organisation’s tone of voice and branding or concentrate on other areas of your company. 

Marketing Automation

The key to saving time and optimising your marketing efforts is automation. You can obtain the latest marketing automation tools and technology through BPO outsourcing companies. These tools can help you target your audience more effectively, streamline your marketing processes, and measure your results in real time.

Growth Marketing

You know your corporation like no one else. However, you may need to learn how to leverage your existing intangible and tangible resources for you to unlock your growth potential. That’s where a growth marketing specialist can help you grow your company and offer you the latest strategies and techniques to reach your target audience, elevate your conversion rates, and drive development.

8 Digital Marketing Services You Can Offshore

Digital marketing outsourcing services usually include:

  • Digital Paid Media Advertising
  • Social Media content creation
  • SEO
  • PPC
  • Analytics
  • Email Marketing and Marketing Automation
  • Web and Front-End Development
  • Graphic Design, specifically on Web designing 

Why Outsourcing Digital Marketers is Important in 2023

As the digital marketing landscape grows, so does the need for outsourced digital marketers. In 2023, outsourcing these professionals will be even more important as organisations look to take advantage of emerging technologies and capitalise on new opportunities. Here are some reasons why:

Elevate brand awareness

By investing in the marketing efforts for your company through offshoring, you get to increase its brand awareness among its target prospects and make a favourable image in their eyes, which can further lead to more paying customers. 

You can save on costs

Outsourcing a digital marketer to work on your digital marketing efforts can save time and money compared to hiring in-house staff. This is especially true when gaining specialised services like SEO optimisation or content marketing. Outsourcing these services can decrease overhead costs while still achieving the same expertise that an internal team would provide.

You can save precious time

When you offshore your digital marketing requirements to an outsourced digital marketer, you can utilise your valuable time to concentrate on things that require your expertise. At the same time, professional agents use their know-how to transform your company’s image and digital presence.

Have an increased scalability

Outsourced digital marketers are flexible and can quickly adjust their strategies to respond to changing business needs or market conditions. This allows your organisation to scale up or down without committing too much time and resources to hire additional staff members as needed.

Get tangible results

Witness the progress of your marketing campaigns in real-time and obtain valuable insights based on audience profiles, market research, and more through outsourcing. You can also learn more about the overall performance of your brand marketing campaign efforts all in one place.

Rely on quality and expertise

You can experience what it’s like to reach new milestones quicker than you expected for your company. Outsourcing allows you to get talented and seasoned professionals with years of experience and specialised knowledge in digital marketing. These experts can guide and support you throughout each aspect of marketing as and when required for the best possible results and help you create effective strategies that take advantage of new technologies and stay on top of changing trends.

Access to new technology

By outsourcing, organisations can quickly access the latest technology and software related to digital marketing without purchasing or learning them themselves. This ensures their campaigns remain competitive, modern, and relevant with minimal effort required from their internal teams.

Obtain Improved Performance

With the help of experienced professionals, organisations can expect improved performance in their digital marketing campaigns. This is because they have expert guidance on maximising returns from their efforts while avoiding common mistakes and inefficiencies that could lead to wasted resources or lost opportunities.

Witness considerable company growth

Let your company grow and reach a diverse audience beyond geographical boundaries. You can see your business accomplish various milestones and grow by offshoring your specific digital marketing needs to dedicated digital marketers worldwide.

6 Signs When You Should Consider Outsourcing a Digital Marketer

Your activity drives without a clear marketing plan and strategy.

There is a great abundance of diverse activities your internal digital marketing team can do, and it’s not uncommon for them to concentrate on things that show they’re getting content ‘out there’ without it being in line with a clear marketing action plan and strategy.

However, successful digital marketing is about more than just doing stuff or trying to do everything. It’s working on the right things at the right time for the right prospects. Like most things, you need to ensure you’re working to a plan to get the desired outcomes. If you choose to outsource, you can gain a team of digital marketing experts to plan the right approach to meet your growth goals.

You need more time for marketing.

Let’s put it this way. It’s the end of the month, and your newsletter has yet to go out as planned. You have yet to have a chance to analyse how your Google Ads campaigns are running, and you need more time or skills to make a short video showcasing the great new thing your business has engineered. Well, you can avoid all of these backlogs when you choose to outsource. With an external digital marketing partner, you devise an action plan and sound strategy for defined business goals, a rationale for all work, and a clear scope of activity for content marketing. 

A qualified BPO digital marketer can track the optimisation of your website, manage SEO content and ensure that your web pages show up in relevant searches.

Your marketing reporting tells you little.

You’re missing the point if your marketing reporting is limited to using Google Analytics to view how many people visit your website or checking your email open rates. Marketing reporting is not only about seeing what’s happening but understanding why it’s happening and how things can be enhanced and boosted. Hence, it would be best if you had a digital marketing team to measure and report regularly on their online marketing activity and campaign outcomes. This is necessary to communicate the successes and interrogate the impact of your online marketing activities, so they can be streamlined and improved. 

You’re not achieving enough goals with organic social media efforts.

An outsourcing company specialising in digital marketing would be able to better identify what works best for each platform and come up with creative strategies that give you a competitive advantage across all channels.

You are unaware of your ROI or the KPIs you should be measuring.

The ability to gather information easily and quickly, assess data, and generate business and marketing decisions is a core tenet of digital marketing in 2023. There’s nowhere to hide in digital marketing. Everything is trackable. Your outsourced expert will work closely with your business management to build ROI goals and a KPI framework in tracking the success of your digital marketing investment. 

Remember that digital marketing takes time to deliver results, so you need to create a plan to measure ROI realistically against your spending, setting both short-term lead marketing KPIs (doing things) and lag marketing KPIs (results and outcomes).

Conclusion

In the digital age, businesses need to stay ahead of the curve and keep up with consumer trends in order to remain competitive.

In hindsight, outsourcing digital marketers in 2023 is essential for businesses wishing to keep up with consumer trends and with ambitious growth targets. It’s a cost-effective way to access highly-skilled talent and cutting-edge technology, gain a competitive edge, and increase efficiency. Plus, leveraging external expertise can help reduce the risk of internal bias or limited thinking in online marketing. Having quality digital marketers on board also enables your business to devote your time to your other core functions as they work on the necessary digital marketing tactics accompanied by the best tools for you to reach a larger customer base and boost your sales.

The right digital marketer will bring the creativity and knowledge needed to help propel your company forward in this competitive digital age. Let The Lead Enquiry connect with the best BPO provider! Contact us today. 

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