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Unveiling ChatGPT’s Dual Impact on Small Businesses: Boons and Barriers

Artificial intelligence (AI) has dominated the world. The industry is projected to continue growing significantly over the next several years, with 80% of all businesses stating that AI is a crucial part of their strategies and 81% reporting a current increase of over 270% in the past four years.

AI has become a tool for productivity and incremental efficiency improvement in office spaces. ChatGPT is one of the emerging programs offering AI solutions that improve efficiency and productivity.

In the wake of the massive access given to copywriters and writing assistants, young upstarts in this field were no match for the massively advanced AI bots Surfer SEO and Jasper (previously Jarvis).

However, we do know that competition comes in waves, and ChatGPT is undoubtedly taking advantage of the wave as it stands at present. But what is ChatGPT, and are you sure that it works?

It’s essential to understand an AI technology’s limitations before reaching for an Artificial-Intelligence (AI) project. So let’s examine OpenAI’s ChatGPT tech and the advantages of contemplating content creation as an AI task.

What is ChatGPT?

ChatGPT is an advanced language-based modelling tool that uses Natural Language Processing (NLP) to interact with its users. It is designed to reply to prompts and requests in a conversational style, making it one of the most popular tools for chatbot development. ChatGPT was created by OpenAI, a leading company in artificial intelligence research, and it has quickly gained popularity due to its impressive capabilities.

One of the critical features of ChatGPT is its ability to understand natural language input from users. As a result, it can interpret a wide range of user queries and respond appropriately. For instance, if you ask ChatGPT, “What’s the weather like today?” it will use its NLP algorithms to understand your request and provide accurate weather information based on location. ChatGPT can also easily handle complex queries such as those related to finance or healthcare.

If ChatGPT is appropriately implemented, it can improve productivity and efficiency by cutting costs and increasing productivity exponentially.

Before attempting to replace your team of content creators with a bot, you should carefully consider whether ChatGPT’s integration would benefit your business in the immediate future.

Here are some of the most important advantages and disadvantages of ChatGPT.

Pros and Cons of ChatGPT on SMEs

ChatGPT remains a recently developed AI tool. While it’s mainly beneficial, some damaging pitfalls are associated with it. Let’s examine how it can be both positive and valuable and its drawbacks.

Positive Impacts


ChatGPT can be utilised from anywhere worldwide if the user can access an internet connection. It’s also convenient because it reduces the time needed to do research. This is beneficial in that it minimises expenses for startups and small businesses.


ChatGPT mixes personal and custom settings to gauge the user’s level of expertise, although it doesn’t entirely match the user’s mood. Once ChatGPT rates the user incorrectly, it takes measures to correct the issue.


ChatGPT makes it easier to research and answer questions. Thus it helps you accelerate the production of content. In addition, it readily reduces research time, so if you can save more content quickly, you’ll be able to do so.

Negative impacts

It lacks a human touch.

ChatGPT is a popular chatbot that can provide users with relevant information in a conversational format. While it has been widely used and trusted by many, it is crucial to understand its limitations. As advanced as the technology might be, ChatGPT cannot give personalised information or chat in real time with the user.

One of the main drawbacks of ChatGPT is that it does not have access to personal data. Therefore, it cannot tailor its responses to individual needs or preferences. The information will be generalised and may only sometimes address specific concerns or questions.

Additionally, while ChatGPT can simulate a conversation with users, it cannot provide real-time chatting capabilities like humans. As a result, users may experience delayed response times, hindering their ability to get quick answers for pressing issues.

Dependent on technology

ChatGPT is a chatbot platform that operates on technology, and like all technological systems, it may experience technical glitches. Technical issues can occur due to internet connectivity problems, server errors or other unforeseeable events. However, it is essential to note that ChatGPT has been designed with measures for troubleshooting such issues.

The team behind ChatGPT understands the importance of maintaining high-quality service delivery to users. Therefore, they have implemented various strategies to ensure minimal disruption in the event of any technical difficulties. This includes having a dedicated support team available 24/7 to resolve any queries or challenges users face promptly.

As much as ChatGPT strives to offer seamless service delivery, some unforeseen events may cause disruptions in operations. However, the platform’s developers are continually working towards improving its performance and minimising downtime occurrence through regular system updates and maintenance checks.

Limited and inaccurate

ChatGPT is a language model that works through artificial intelligence. It is designed to generate human-like responses to user input, but it is important to note that ChatGPT only has access to information that has been previously provided. This means the system may need access to the most recent data and cannot be relied upon for up-to-the-minute information.

The ChatGPT system relies on a vast amount of pre-existing data used during its training process. The system does not have real-time access to current events or breaking news, so it may not reflect current affairs. Additionally, ChatGPT’s responses are generated based on patterns and trends within its existing data set, so there may be biases in the answers based on those patterns.


In hindsight, ChatGPT provides a unique and exciting way to create content quickly. It can help streamline the creation process, but it is essential to remember that specialised skills from outsourcing providers’ agents, in which a trusted go-to exchange platform, The Lead Enquiry, can connect you, can better incorporate all of the necessary elements, such as accuracy, storytelling and human touch, into any content. Therefore, combining both tools is the best way to maximise efficiency while producing quality output.

Outsourcing through The Lead Enquiry offers SMEs the best of both worlds – AI-enhanced efficiency combined with the human touch! Let us connect you to the most competent service providers!



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