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The Top 5 Capital Raising Tips You Should Know

In any business journey and survival, fundraising is a vital component and one of the most daunting tasks for an entrepreneur. Every business has to raise capital at different points in time, and raising that next round of money is no easy feat. 

Statistics from the U.S. Bureau of Labor also showed that capital scarcity is one of the leading reasons businesses fail to survive, with just 25% of companies lasting the past 15 years. So with that, you may find yourself stuck in a dilemma asking, ‘Where do I raise funds next, and how do I do that?’ 

As securing additional capital can ultimately translate to bringing your MVP to life, you must execute your go-to fundraising strategy effectively to ramp up development on your business’ roadmap and prevent any financial risk. These five tips will help you prepare as you jump back in for the next round.

But first, let’s briefly discuss the context of fundraising in business.

What is a Fundraising?

Fundraising, also called capital raising, is the process a business goes through to raise money, such as collecting investment capital from capitalists or a lender to help expand or perhaps transform the company. Likewise, to also assist with starting, growing, and managing day-to-day operations.

Top 5 Capital Raising Tips

#1 Reflect on the previous year

Having an introspection to last year and thinking ahead for plans for the years to come and beyond allows your business to put its best foot forward when speaking with investors and sharing your company’s story. 

Investors aren’t expecting your reflection to be a perfect picture, but they are curious to hear your recent learnings and perspectives. So be prepared to share your overall journey as a company and team. They will be interested in knowing how you navigated some uncertainties of any abrupt circumstances. In addition, they will also dig deeper to understand how you make strategic decisions and balance short-term needs with your long-term growth. 

#2 Effectively prepare for each meeting

Before you meet with investors to discuss your capital raise, it’s a no-brainer to always prepare effectively for each conversation. In any business setting, your most precious commodity is time, and every meeting or engagement you have takes time. So use it to its full potential by researching the point of persons you pitch to and updating and organizing your data room. Also, don’t forget to prepare your financial statements and cash flow forecast to show the feasibility of your startup. Doing so will establish your credibility as a founder and reflect the leadership of your business, which in turn builds confidence in potential investors evaluating whether or not you and the company are a good fit.

#3 Have a compelling pitch 

Embrace a compelling storytelling approach when presenting to the investors to engage them in conversation better. Take them on a journey that can mean different things depending on the situation. For example, it could convince them to fund a project or better understand an opportunity or set of risks. Still, in this case, the journey is to persuade investors to decide to invest in your company. It will leave them inspired to follow up or take action. 

#4 Establish your clear learning goals

Whatever the meeting outcome, learning should always be your goal apart from securing funding. So suppose the investors did or didn’t invest in you, find out why and use that data to fill gaps in your business. 

Make the goals specific to your company’s current status as you progress in rounds. Remember that the more your business grows, the more challenges will come, so you must prioritize learning.

#5 Leverage business outsourcing services

We’ve mentioned earlier that time is any business’s most precious commodity, so you must use it to its full potential. Another way to make your time efficient and achieve better results is by seeking the help of a BPO provider in outsourcing services, like helping you raise money and guiding you on different strategies you can deploy.  


Raising capital or fundraising is a core part of being a business owner, whether at the first ladder of your entrepreneurial journey or already an established business. And although implementing it takes time and unlimited resilience, securing partners that support your business goals and vision is well worth the effort. So follow the five tips we provided above, and you will see how it can take your business to the next level! 

If you’re thinking about your next capital raise for your business goals, outsource from an excellent marketplace like The Lead Enquiry! We are committed to making your company investible. Contact us today. 



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