Web Analytics Made Easy - Statcounter
The LEAD Enquiry - Outsourcing Marketplace

I want to be a partner service provider with The Lead Enquiry Click Here

Generating More Leads: Top Strategies for Startups

In a poll of all other businesses vying for attention, it is challenging for every startup to stand out and find customers or clients. This is especially when their reputation is not yet well-established. The good news is that there are plenty of ways to generate leads despite being relatively new in the game. You just need to be innovative, experimental and determined.

To help you with that, we’ve put together this list of the top strategies for generating more leads as a startup.

Creating a Remarkable Landing Page

A landing page is a vital tool in any marketer’s toolkit. It is the first page that a visitor to your website will see. Thus, it should be where you make your best pitch about why they should stay on your site and purchase what you’re selling.

The first step to creating a landing page is to come up with a catchy headline. This will grab attention and make people want to learn more about your product or service. Then, once you have the headline, you need to create a compelling copy with eye-catching images. These should explain what your business does and why someone should use it. Finally, you need to include a strong call-to-action (CTA) that will drive them to faster decision-making.

Grasping on Chatbots

Chatbots may be just what you need if you need an interactive tool to boost conversions in your startup's B2B or B2C industries.

If you need an interactive tool perfect for boosting conversions in your startup’s B2B or B2C industries, chatbots may be just what you need.

Chatbots offer several advantages in terms of generating more leads for startups, such as:

  • Providing quick and easy access to information

When potential customers visit your website, they often want to know about your product or service immediately. A chatbot can provide them with this information quickly and easily, without them having to search for it themselves.

  • Engaging leads in conversation

A chatbot can engage potential customers in a conversation, getting to know them and their needs better. This way, when the time comes to pitch your product or service, you can do so in a manner explicitly tailored to their needs.

  • Nurturing leads

Once you have a lead’s contact information, you can use a chatbot to nurture that lead, sending them helpful information and keeping them updated on your product or service. This can help to build trust and relationships with the lead, making them more likely to do business with you when they are ready.

Utilizing SEO

Startups cannot afford to ignore SEO. In fact, when developing your business plans, it should be one of your relevant priorities.

Unless your prospects have heard of you already, SEO can’t be an afterthought for startups. In fact, it should be one of your relevant priorities when developing your business plans.

Search Engine Optimization (SEO) is the practice of improving your website’s ranking in search engine results pages (SERPs), which in turn can lead to higher website traffic, visibility of the site, and more opportunities for conversion rates.

Seeding The Internet

The Internet is a powerful tool for marketing strategy, but it can be tough for startups since they often compete against secured businesses with large budgets.

One way to overcome this challenge is to “seed the internet” or post about your business across accessible places on the Internet for free with content that will attract attention and drive traffic back to your website. And from there, you can capture their contact information and build a relationship with them.

You can do it by writing blog posts, creating infographics, or making videos that are shareable and informative on engaging premium sites such as Facebook Groups, Google My Business, Reddit, Yelp, and more.

In the preceding years of your business lead generation strategy, the impact of seeding the Internet is beneficial to drive a bit of your incremental revenue.

Hosting Webinars

Hosting webinars is one of the most sought-after methods by many creator-gurus. They use this to influence leads to sign up for their signature course.

Webinars are a great way to position your company as an expert in your industry and attract potential customers or clients. It also provides an opportunity for you to build relationships with attendees and establish yourself as a thought leader. You can flourish your webinar tactics by offering free discounts for early birds and free e-books.

Levering Facebook Lead Ads

All within the Facebook platform, lead ads are very affordable and an excellent option for Startups to capture leads directly.

Lead ads are a type of ad that allows people to sign up for your product or service without having to leave Facebook. Since it is convenient and accessible to use, this means they’re more likely to sign up.

Getting Into Paid Ads and Promos

Like any other business, you need traffic and engagement to make money in blogging. One way to get both is to run paid ads and promos at the core of Social Media Marketing.

Paid ads are a great way to guarantee immediate traffic to your website that will generate your startup leads. It is running through a targeted ad campaign so that you’re only paying for people interested in what you have to say. For B2B marketing, some of the best-paid channels you might want to consider using are Google ads, Linkedin ads, Facebook ads and native ads.

Paid promos, on the other hand, give you access to a niche audience interested in the specific products and services you offer. You also have the privilege of targeting your competitors’ customers as the best prospects for your new venture. The typical promos featured on your prospects’ websites are Twitter Ads, Google Ads and Facebook Ads.

While this method can be expensive, it can be helpful if done correctly, and if you have a great deal of budget to spend on marketing.


Stay focused on your objectives, and you'll be well on your way to generating more leads. It's time to get started and watch your business grow!

There you have it. The different strategies listed above are some of the best ways to generate more leads for your Startup. However, it is important to continually test and tweak your approach to find out what works best for your business. Stay focused on your goals, and you will be well on your way to generating more leads. It’s time to get started and watch your business grow!

Outsource your lead generation team today only from your excellent outsourcing marketplace—The Lead Enquiry.



Let’s connect you to the right BPO service provider offshore and reap the following benefits:

The LEAD Enquiry - BPO Outsourcing

Scale your business today by leveraging outsourcing. Contact us.